Caroline
Gonçalves

Product Manager

Starbem, a corporate mental health and wellbeing benefit

PM for the Professional Journey squad. I run end to end the app used by the psychologists, doctors and nutritionists who see patients through the platform.

• Built a routine that runs every morning: AI reads the previous day's meeting notes and team conversations and returns the decisions made, what we learned about the professional, the open hypotheses and an opportunity tree with the evidence behind each one. I wrote the rules it runs on: don't invent, when in doubt turn it into an open question, no patient data. Nothing reaches the squad's guide until I confirm it.
• Mapped the scheduling flow marking every step as certain, likely or unclear, and took the likely and unclear ones to the team to validate instead of publishing the map as if it were settled.
• Shipped the financial closing and professional payout report, and wrote the epics for professional tier history and for consultation outcome calculated by the system.
• Merged the retro into sprint planning so the team has one less meeting in the week.

Senior AI Product Manager

Tempo, an AI platform that handles finances, tasks and scheduling over WhatsApp

The company's only PM, running product end to end for 400 clients, 12 engineers and 30 people in operations.

• Spotted a bottleneck in service template generation on my own and built a replacement in Lovable that cut creation time by up to 90%. See the case
• Took engineering's payment-error investigation tickets to zero. I mapped 28 errors across Pix, Boleto and TED and turned an obsolete notification screen into an operations hub, from discovery to launch in 1 month. I also designed the AI automation that resolves the error and notifies the client over WhatsApp. See the case
• Automated task follow-up with AI, including a dual comment system: external comments trigger an automatic WhatsApp update to the client, internal ones stay with the team.
• Shipped 10+ features in 6 months across payments, task automation and operations tooling: scheduled payments, automatic statements, attachments, weekly preview, cost approval, portfolio tags, AI-integrated client notes, automatic boleto fill and satisfaction surveys.
• Defined validation rules for Pix, Boleto and TED including automatic cost-splitting logic, and mapped every platform module to design the B2B SaaS pricing tiers.

Product Manager

Ploomes, a sales CRM for small and mid-sized businesses

A 13-person squad across design, engineering, QA and support.

• Generated R$100K+ in MRR from a single client by scoping, prioritising and shipping a support-and-deals merge feature in 45 days.
• Rebuilt the Pipeline Selector end to end, improving both performance and usability.
• Cut average platform search response time by 75% with a global search designed from usage data and customer feedback.
• Introduced the company's first structured PRDs, using User Stories and MoSCoW.
• Took hyperlink access in tasks and events from 5 clicks to 1.
• Mentored junior colleagues on stakeholder management, discovery, documentation and career.

Product Manager and Associate PM

Qulture.Rocks (UOL), performance management and organisational culture

I brought generative AI into performance reviews at the very start of the ChatGPT boom. It's one of the projects I'm proudest of.

• Built an AI feature that summarised reviews for managers ahead of the feedback conversation and suggested next steps tied to the development plan, replacing a full manual re-read.
• Ran the company's first churn study. A chi-square test showed that clients using only Performance Review cancelled far more often. I turned that finding into a product bet and moved the development plan from occasional use to a year-round tool, with reminders on two channels and filling it in straight from Slack. See the case
• Led the Product Analytics platform migration and the event tracking structure.
• As Associate PM, built usage and adoption funnel dashboards, created a unified feedback process across sales, CS and product, and wrote the company's metrics dictionary and product OKRs.

FP&A Analyst

VMK Holding and Construtora Stéfani

Almost three years reading business numbers before I became a PM. That's where the comfort with data comes from.

• Built the budgeting process for 26 franchises in the Todos Group, from projection assumptions through to tracking.
• Projected budgets, ran GAP analyses and prepared cash flow forecasts for 180 real estate projects and the group's holding companies.
• Built and maintained the Corporate Dashboard and wrote SQL reporting off the Mega ERP.
• Created a project to catch financial entry errors, tracing cost centre, financial class and project mismatches by query.

BSc Business Economics and Controllership

University of São Paulo (USP)

• Elected student representative on the course board.
• President of Nexos Gestão Pública, a student organisation, and study group organiser.